strategy in this group that emphasizes and teaches how to get better results with minimal effort. Even the “no-action”, as one retail companies implement one strategy in this group. To get a reasonable price, these companies do not need to intervene to check the prices of competitors. He can simply use the tag line, “When you find a cheaper price, we return the difference. “

Confusion Strategies
There are 3 strategies in this group that emphasizes how we take advantage of the momentum even in a state kirtis, chaos, disaster and so on for profit. Even the “disasters” that happen to competitors, such as the withdrawal of product from the market must be our concern, to quickly fill the vacuum and use the momentum to create awareness.
Deception Strategies
Although it contains a negative sense, if applied within the framework of the law is legitimate. There are 6 strategies in this group. One of them is to imitate known as “me-too”.
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