Marketing (UK: Marketing) is the process of developing an integrated communication which aims to provide information about goods or services in connection with satisfying human needs and desires.
Marketing begins with the fulfillment of human needs which later grew into human desire. For example, a human being needs water to meet the needs of thirst. If there is a glass of water then the thirst needs will be met. But humans do not only want to meet her needs but also want to fulfill his wish is for example a glass of water that Aqua Net brand and easy to carry. So this man chose Aqua bottle to suit the needs of thirst and in accordance with her wishes that is also easy to carry.
Process in fulfilling the needs and desires of human beings which is the marketing concept. Starting from the fulfillment of the product (product), pricing (price), freight (place), and promoting goods (promotion). Someone who works in the field of marketing is called marketing. Marketers should have knowledge in marketing concepts and principles for marketing activities can be achieved in accordance with human needs and desires of consumers, especially the intended party.
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