Every company that uses marketing intermediaries must determine a plan for market coverage, or level of distribution of products among retailers. Companies attempting to choose the level of market coverage and then they can serve customers with easy access to their products, but they still need to ensure that their retail stores could sell their products, but they still need to ensure that their retail stores could sell their products. Market size can be classified as intensive distribution, selective distribution or exclusive distribution.
Intensive distribution, to achieve the level of market coverage for all types of consumers, intensive distribution is used to distribute products to almost any store that might be. Companies that use distributed intensively used for products such as chewing gum and cigarettes which do not take up much space on retail outlets and requires no expertise clerk to sell it.
Selective distribution is used to distribute products through selected stores. Some stores deliberately avoid it. For example, some special computer equipment is only sold at stores that sell computers, which require some expertise.
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